• Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
• Protect your business and intellectual property and avoid potential legal hassles.
• Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
• Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
• Build synergy with in-app cross-promotion and social networking.
• Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
• Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
• Successfully navigate the App Store submission process.
• Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.

This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store.
 

 
Table of Contents

PART I - Before Writing a Single Line of Code...

• Chapter 1 - Seeing the Big Picture in a Crowded App Store Marketplace
• Why a Business Book for iPhone Developers?
• Planning Your Own Success Story
• How to Use This Book
• Getting Started with Your First iPhone App
• Already in the App Store? It's Never Too Late to Boost Sales
• Developing iPhone Apps for Clients
   
• Chapter 2 - Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
• Fulfilling a Need
• When to Avoid Over-Saturated Categories
• Assessing the Competition
• Finding Inspiration in Your Competition's Customer Reviews
• Defining Your Differentiator
• What's in an App Name?
• Registering Web Site Domain Names
• Building a Unique Identity for Your iPhone App
   
• Chapter 3 - Protecting Your Intellectual Property (Michael Schneider)
• What Is Intellectual Property?
• Determining Your Intellectual Property Strategy
• Addressing Intellectual Property in Contractor and Employee Agreements
• Inbound Licensing of Intellectual Property
• Creating a Custom End User License Agreement
• How and When to Pursue Legal Action

PART II - Programming for Profit

• Chapter 4 - Your iPhone App Is Your Most Powerful Marketing Tool
• Getting Your Foot in the Door: First Impressions are Everything
• Playing by the Rules in Apple's Sandbox
• Creating an Effective App Icon and Logo
• Interface Design: Think Like a User, Not a Developer
• Tips for the Artistically Challenged
• How You Like Me Now? Encouraging User Reviews Within Your App
• Check Out This Cool App! Tell a Friend with In-App Email and Social Networking
   
• Chapter 5 - Money for Nothing: When It Pays to Be Free
• The Benefits of Free to Promote Paid Versions
• Securing Market Share: Give It Away Now, Up-Sell Later
• Monetizing Free with In-App Advertising
• Strength in Numbers: Building Synergy with In-App Cross-Promotion
• Enthusiasm is Contagious: Get Your Users Talking with Third-Party Social Platforms
   
• Chapter 6 - Exploring New Business Models with In-App Purchase and Affiliate Programs
• Loyalty Pays: Existing Users Make the Best Customers
• When and How to Use In-App Purchase
• Configuring In-App Purchase in iTunes Connect
• Preparing Your Test Device
• Tapping into the Store Kit Framework
• Delivering and Managing In-App Purchases
• Mining Additional Revenue with Affiliate Programs
   
• Chapter 7 - Testing and Usability: Putting Your Best Foot Forward
• The Real Cause Behind the Majority of One Star Reviews
• Preventing User Frustration with In-App Help
• Provisioning: Setting Up a Development Device
• Beta-Testing: Navigating the Complexities of Ad Hoc Distribution
• Knowledge is Power: Tracking App Usage Through Analytics

PART III - Releasing Your iPhone App

• Chapter 8 - Get the Party Started! Creating a Pre-Release Buzz
• The Final Countdown: Preparing for Lift-Off
• Your iPhone App Deserves a Well-Designed Web Site
• Why Site Compatiblity with Mobile Safari is So Important
• Let's Make Some Noise: The Power of Blogs, Twitter and Social Networks
• But Not Too Much Noise: Maintaining a Professional Reputation
• Everyone Loves a Winner: Collecting Pre-Release Press and Testimonials
   
• Chapter 9 - Keys to the Kingdom: The App Store Submission Process
• The Politics of Pricing
• Improving App Discovery: The Art of Keywords and Names
• Perfecting the Sales Pitch of Your App Description
• A Picture is Worth a Thousand Words: The Importance of Screenshots
• Preparing Your Application Binary for the App Store
• Are We There Yet? Submitting Your App in iTunes Connect
• Try, Try Again: Dealing with App Store Rejections
• Approved! Making it to the Promised Land
   
• Chapter 10 - Increasing Awareness for Your iPhone App
• Dedicating As Much Effort to Marketing Your App As You Put into Developing It
• The Art of Crafting Effective Press Releases
• Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites
• Using Promotions and Giveaways to Improve App Discovery
• Timing a Good Sale to Rejuvenate App Downloads
• Contemplating Sponsorships and Product Placement Deals
• Connecting with Customers: Delivering App Updates and Quality Support
• Additional Tips for Sustaining Momentum in the App Store
• Looking Toward the Horizon