The phenomenal success of the iPhone, iPad, and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Updated & Expanded Second Edition
of The Business of iPhone and iPad App Development
was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators -- perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Learn how to:
- Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
- Protect your business and intellectual property and avoid potential legal hassles.
- Transform your iOS app into a powerful marketing tool with easy-to-use concepts and code examples.
- Build synergy with in-app cross-promotion and social media, as well as tap into game networking platforms like Apple's Game Center.
- Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes extensive overage of the iAd framework and the Store Kit API.
- Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
- Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iOS app.
- Successfully navigate the App Store submission process.
- Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.
This book is for any developer looking to build a successful business selling iPhone, iPad, and iPod touch apps in Apple's iTunes App Store.
Table of Contents
- Chapter 1 - Seeing the Big Picture in a Crowded App Store Marketplace
- Why a Business Book for iOS Developers?
- Planning Your Own Success Story
- How to Use This Book
- Getting Started with Your First iOS App
- Already in the App Store? It's Never Too Late to Boost Sales
- Developing iOS Apps for Clients
- Chapter 2 - Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
- Fulfilling a Need
- When to Avoid Over-Saturated Categories
- Assessing the Competition
- Defining Your Differentiator
- Targeting Multiple iOS Devices
- Universal Applications from a Business Perspective
- What's in an App Name?
- Registering Web Site Domain Names
- Building a Unique Identity for Your iOS App
- Chapter 3 - Protecting Your Intellectual Property (Michael Schneider)
- What Is Intellectual Property?
- Determining Your Intellectual Property Strategy
- Addressing Intellectual Property in Contractor and Employee Agreements
- Inbound Licensing of Intellectual Property
- Creating a Custom End User License Agreement
- How and When to Pursue Legal Action
- Chapter 4 - Your iOS App Is Your Most Powerful Marketing Tool
- Getting Your Foot in the Door: First Impressions are Everything
- Playing by the Rules in Apple's Sandbox
- Designing for Multiple iOS Devices
- Creating an Effective App Icon and Logo
- Interface Design: Think Like a User, Not a Developer
- Tips for the Artistically Challenged
- Chapter 5 - Social Inception: Promoting Your Apps Within Apps
- Encouraging User Reviews Within Your App
- Tell a Friend with In-App Email and Social Networking
- Strength in Numbers: Building Synergy with In-App Cross-Promotion
- Get Your Users Talking with Third-Party Social Gaming Platforms
- Chapter 6 - Money for Nothing: When It Pays to Be Free
- Generating Revenue from Free Apps
- Choosing a Path: Lite vs. In-App Purchase
- The Lite Approach: Tastes Great, Less Filling
- Securing Market Share: Give It Away Now, Up-Sell Later
- Mining Additional Revenue with Affiliate Programs
- Chapter 7 - Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
- When to Use In-App Advertising
- Selecting a Mobile Ad Network
- Building a Business with Ad-Supported Apps
- Implementing Apple's iAd in Your iOS Apps
- Knowledge is Power: Tracking App Usage Through Analytics
- Contemplating Sponsorships and Product Placement Deals
- Chapter 8 - Exploring the Freemium Model with In-App Purchase
- Loyalty Pays: Existing Users Make the Best Customers
- When and How to Use In-App Purchase
- Delivering and Managing In-App Purchases
- Configuring In-App Purchase in iTunes Connect
- Preparing Your Test Device
- Tapping into the Store Kit Framework
- Getting In-App Purchase Up and Running
- Restoring Paid Content
- Chapter 9 - Testing and Usability: Putting Your Best Foot Forward
- Preventing the Majority of One-Star Reviews
- Preventing User Frustration with In-App Help
- Provisioning: Setting Up a Development Device
- Beta-Testing: Navigating the Complexities of Ad Hoc Distribution
- Wireless Distribution to Beta Testers
- Chapter 10 - Get the Party Started! Creating a Pre-Release Buzz
- The Final Countdown: Preparing for Lift-Off
- Your iOS App Deserves a Well-Designed Web Site
- Why Site Compatiblity with Mobile Safari is So Important
- Let's Make Some Noise: The Power of Blogs, Twitter and Social Networks
- But Not Too Much Noise: Maintaining a Professional Reputation
- Everyone Loves a Winner: Collecting Pre-Release Press and Testimonials
- Chapter 11 - Keys to the Kingdom: The App Store Submission Process
- The Politics of Pricing
- Improving App Discovery: The Art of Keywords and Names
- Perfecting the Sales Pitch of Your App Description
- A Picture is Worth a Thousand Words: The Importance of Screenshots
- Preparing Your Application Binary for the App Store
- Ensuring Apple Has Processed Your Contracts and Payment Settings
- Are We There Yet? Submitting Your App in iTunes Connect
- Try, Try Again: Dealing with App Store Rejections
- Approved! Making it to the Promised Land
- Analyzing Your App Store Sales Statistics
- Chapter 12 - Increasing Awareness for Your iOS App
- Dedicating As Much Effort to Marketing Your App As You Put into Developing It
- The Art of Crafting Effective Press Releases
- Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites
- Using Promotions and Giveaways to Improve App Discovery
- Timing a Good Sale to Rejuvenate App Downloads
- Can Advertising Sell Apps?
- Staying Connected with Customers
- Additional Tips for Sustaining Momentum in the App Store
- Looking Toward the Horizon
- Appendix - Online Resources for App Research and Marketing
- iOS App Directories, News, and Review Sites
- Additional App Marketing Resources
About the Authors
- Lead Author
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software since 1995. When he's not creating Mac and iOS apps, he can be found writing. Dave is the author of The Developer Sketchbook
series, a co-author of Beginning iPad Development for iPhone Developers
(Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine
. He is also an adjunct professor for New York University SCPS, teaching The Business Side of iPhone and iPad App Development
(based on his Apress book). Follow Dave on Twitter: @ebutterfly
- Chapter 3 Author
At the beginning of 2009, Michael Schneider left Silicon Vally technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software
. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType
, peaked at #13 in the U.S. App Store. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include, Bungie and Innerfence. Follow Michael on Twitter: @hivebrain
Technical Reviewer: Joe Kissell
ISBN-10: 1430233001 ISBN-13: 978-1430233008
Apress PDF eBook
Book is also available at:
Barnes & Noble
Apress PDF eBook
Reviews & Press
"This book is the gold standard for iOS business books, a must read for anyone interested in building an app or hiring someone else to write one for them." - Dave Mark, bestselling Mac & iOS book author (Beginning iPhone 4 Development)
"Absolute must have book for iOS developers. I have read a few books on iOS marketing and this is by far the best." - Arytbk
"The only iPhone marketing book you will need!" - Laurence K.
"Just brilliant! We highly recommend the book!" - Marco M.
"Great great book. 5 stars is too little." - Sorin
"Much-needed, comprehensive insight into the business of mobile. And what a treasure trove of great ideas & resources it is!" - Ron D.
"Wow... what a book... With no prior knowledge of the App Store, after flipping through and hitting only the high points, I already feel prepped for App Store glory." - Anthony C.
Noel Llopis: Games from Within
"...should be required reading for any new iOS developer. Go read it right now before you even think of shipping another app."
Dr. Touch Book Review
"...the ultimate guide to everything that I needed to know about transforming my app workshop into a viable business... you'll keep it next to your desk for frequent reference."
Starlight Media Book Review
"...the best book on this subject so far... Mr. Wooldridge's book is vastly superior."
The iPhone Developer Resource
"This is a must have book for all iPhone developers and entrepreneurs."
Shad's Programming Corner
"There's simply no better book out there right now on this subject... I absolutely enjoyed this book... pure gold."
Joe Bonniwell's Book Review
"...a wealth of information. The depth of discussion from theory to implementation will keep this resource within arms reach as I continue to develop iOS apps."
Top of the list, recommended as one of the 5 Must Read iPhone Business Books
Recommended as one of the 3 Essential iPhone App Marketing Books
Mitch Milam's Book Review
"If you are thinking about developing a commercial iPhone app, this book is the first thing I would purchase. It is filled with extremely valuable information..."
"Picked up The Business of iPhone App Development. In a word FANTASTIC. This book will be indispensable."
"If you're launching an iPhone app, def pick up The Business of iPhone App Development -- frequently referred to it while launching Grades"
"Picked this Kindle version up and I love it. Great book that I recommend for any iOS app developer!"
"Your book saved me at least one rejection, and the how-to for App Store submittal gave me confidence. Kudos!"
"New book by David Wooldridge on app marketing is a must read for developers about to launch in the Apple store abyss"
"Do yourself a favour & grab a copy of The Business of iPhone App Development. Well worth it."
"it's an amazing resource for new developers!"
Conjuror Book Review
"I really recommend this book"
A Featured Resource in Inc. Magazine's How to Make Money on iPhone Apps