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Technical Writing Services

Electric Butterfly has a long history of publishing high-quality articles and editorials on software and web development.

In 1997, Electric Butterfly launched a "how-to" site called Web Design Secrets, offering free monthly tutorials for web developers. Attracting thousands of visitors each month, Web Design Secrets remained a popular outlet for helpful web design tips and tricks until its last article was published in late 1998.

Starting in 2002, Electric Butterfly's founder, Dave Wooldridge, published articles in REALbasic Developer magazine and wrote a regular monthly column in MacTech Magazine.

In 2005, while continuing to run Electric Butterfly, Dave Wooldridge partnered with acclaimed Mac author, Dave Mark, to launch a new publishing company called SpiderWorks, specializing in how-to technology guides for developers (available online as eBooks and printed softcover editions). In 2008, several SpiderWorks titles were acquired by Apress, and Dave Wooldridge wrote the bestselling The Business of iPhone and iPad App Development for Apress.

  • Help Authoring:
    As the creator of the award-winning HelpLogic, we can offer our help authoring expertise and writing experience in creating intuitive, user-friendly software manuals and documentation for both digital and printed formats.
     
  • Page Layout:
    Electric Butterfly can also provide extensive page layout experience in designing professional, well-structured documents (both short & long form) using the industry standard, Adobe InDesign.
     
  • Technical Writing:
    Published author and founder Dave Wooldridge is available to write select magazine articles, technical books, software reviews, etc. Due to his busy schedule running Electric Butterfly, publishers and magazine editors should inquire about availability.
     
  • Consulting:
    Already have an in-house design team and writing staff that could benefit from our page layout and technical writing expertise? Electric Butterfly can help guide your in-house team with our cost-effective consulting services.

For details, please Contact Developer Services.

Published Writing

Books

 The Business of iPhone App Development (Apress)
 Developer Sketchbooks for iPhone & iPad Apps
 Beginning iPad Development (Apress)


MacTechMacTech Magazine

 Building a Business (Oct. 2003)
 Turn Your Web Site into a Marketing Machine (Nov. 2003)
 Driving Traffic to Your Web Site (Dec. 2003)
 Turning Users into Customers (Jan. 2004)
 Sweetening the Deal (Feb. 2004)
 Communicating with Customers (Mar. 2004)
 Defining the Upgrade Path (June 2004)
 Serial Number Politics (Nov. 2004)
 Choosing an E-Commerce Partner, Part 1 (Dec. 2004)
 Choosing an E-Commerce Partner, Part 2 (Jan. 2005)
 Broadcast Your News with RSS (Feb. 2005)
 Deconstructing RSS 2.0 (Dec. 2005)


REALbasic DeveloperREALbasic Developer Magazine

 Postmortem: Creating UniHelp
(Oct/Nov. 2002)
 Software Marketing for Independent Developers (Cover Story, Feb/March 2003)
 Postmortem: HelpLogic (Jan/Feb. 2005)


Subscriptions and Back Issues of MacTech can be purchased online at MacTech.com. Subscriptions and Back issues of REALbasic Developer can be purchased online at RBDeveloper.com.

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